Chile's live streaming user base is projected to reach over 8.2 million in 2026, reflecting increasing digital adoption and content consumption. The average user spends about 1 hour and 45 minutes daily on streaming platforms, emphasizing the platform's significance in daily entertainment and engagement. Video marketing continues to grow rapidly, with businesses investing around USD 340 million, leveraging this medium to reach diverse audiences effectively.
The adoption of live streaming as a marketing tool has surged, with a 35% increase in platform usage over the past year. Nearly 78% of Chilean businesses now incorporate video content into their marketing strategies, indicating a shift towards more dynamic and interactive advertising. This trend underscores the importance of digital video in Chile's evolving marketing landscape and consumer behavior.