In 2026, Chile's email marketing landscape continues to mature with an average open rate of 28.5%. Mobile devices dominate user engagement, accounting for 72% of email interactions. This trend underscores the importance for brands to optimize their campaigns for mobile platforms. The steady growth in subscription rates, at 15.3% annually, reflects increased digital adoption and the effectiveness of targeted marketing strategies in Chile's expanding online market.
Chilean businesses are capitalizing on improved email engagement metrics, with click-through rates reaching 4.2%. The average revenue generated per email remains promising at $0.045 (CLP 35), indicating a healthy return on investment. As digital literacy and internet accessibility improve, email marketing is poised to become an even more vital channel for brand communication and customer acquisition in Chile.