Chile’s e-commerce sector is experiencing rapid growth, with increasing customer lifetime value driven by improved digital infrastructure and consumer trust. The CLV of $1,200 indicates a healthy level of customer loyalty, supported by local payment options and logistics improvements. As online shopping becomes more integrated into daily life, businesses are likely to focus on enhancing customer retention strategies to maximize lifetime value.
With total revenue reaching approximately $4.5 billion in 2026, Chile’s digital economy continues to expand. The average order value of $85 suggests consumers are making more substantial purchases online, which combined with a 65% retention rate, points to a maturing market. Companies investing in personalized experiences and loyalty programs will likely see further growth in customer lifetime value in the coming years.