Chad's digital advertising landscape in 2026 shows a moderate ad viewability rate of 62%, reflecting ongoing improvements in ad placement and targeting. The total digital ad spend reaches approximately USD 45 million, driven mainly by increased mobile internet usage among the population. Despite challenges, digital advertising is gaining traction as more users come online, presenting opportunities for local and international brands.
Mobile penetration is at 55%, indicating that over half of the population accesses the internet via smartphones, which significantly influences ad strategies. The average click-through rate of 1.8% suggests room for growth in ad engagement. As digital infrastructure improves, Chad is poised for increased digital ad revenues, with per capita earnings estimated at USD 2.3, highlighting the sector's emerging potential.