In 2026, the average session duration in the Central African Republic is estimated at 2 minutes and 15 seconds, reflecting modest engagement levels. The number of monthly active users has grown steadily, reaching around 150,000, driven by increased mobile internet access. Despite this growth, the high bounce rate of 65% suggests many visitors leave sites quickly, indicating room for improved website content and user experience.
Digital ad spending in CAR has reached approximately $5 million USD, supporting local businesses and startups. Internet penetration remains at 30%, limiting broader online engagement but showing promising growth potential as infrastructure improves. Continued investments in connectivity could significantly enhance user engagement and digital economy development over the coming years.