The Central African Republic has seen a steady increase in mobile app usage, with over 4.3 million mobile internet users in 2026. Despite a relatively low retention rate of 12.5%, the number of app downloads continues to grow, indicating expanding digital engagement. Mobile advertising expenditure has reached $15 million, reflecting increased investment in digital marketing efforts to reach the growing user base.
Digital maturity in CAR is rising, with more local businesses adopting mobile marketing strategies to attract users. The average daily app usage of 28 minutes suggests heightened user engagement, creating opportunities for brands to optimize retention and monetization. As internet infrastructure improves, these statistics are expected to rise further, fueling the country's digital economy and mobile app ecosystem.