Cape Verde's digital advertising market has seen significant growth, with a total spend of approximately $4.2 million in 2026. YouTube remains the dominant platform for video marketing, generating around $1.7 million in ad revenue. The rise in active YouTube users, now over 620,000 monthly, indicates increased engagement and opportunities for advertisers to reach local audiences effectively.
Video content consumption continues to grow, with residents spending an average of 13.5 hours weekly on YouTube. The click-through rate for video ads has improved to 2.8%, reflecting higher engagement levels. Marketers in Cape Verde are increasingly leveraging targeted video campaigns to boost brand awareness and sales in this expanding digital landscape.