Cape Verde's digital landscape in 2026 shows a steady increase in video engagement, with an average rate of 4.8%. The majority of viewers access videos via smartphones, emphasizing the importance of mobile-friendly content. Marketers are allocating around USD 3.2 million to video campaigns, reflecting the growing influence of video marketing in reaching local audiences effectively.
The average viewing duration has increased to 1 minute 45 seconds, indicating higher user engagement. Additionally, the volume of video content production has grown by 22%, driven by increased internet penetration and smartphone adoption. These trends suggest that video marketing will continue to be a vital component of digital strategies in Cape Verde.