In 2026, Cape Verde's mobile app retention rate stands at 35%, indicating moderate user engagement. Increased digital literacy and smartphone penetration have contributed to higher daily active users, reaching around 250,000. Digital marketing investments continue to grow, reaching approximately 2.5 billion Cape Verdean escudos, or about 23 million USD, reflecting the country's focus on mobile advertising strategies.
The dominance of social networking apps as the top category underscores the importance of social media in Cape Verde's digital landscape. With an average ad CTR of 4.2%, marketers are effectively engaging users. These trends suggest that mobile app retention and marketing efforts are crucial drivers of digital growth, fostering more personalized user experiences and expanding the digital economy in Cape Verde.