Cape Verde's e-commerce sector is expected to see significant growth by 2026, with the average customer lifetime value reaching €350. This indicates increasing digital engagement and improved customer loyalty. With over 1.2 million online shoppers, the market is rapidly expanding, driven by mobile internet penetration and improved logistics infrastructure. The average annual spend per customer rising to €120 reflects increased trust and spending capacity among consumers.
The projected 45% retention rate suggests that Cape Verdean e-commerce businesses are effectively building customer loyalty. The total market revenue reaching €420 million signifies a robust digital economy and greater consumer adoption. As digital payment solutions become more widespread, businesses are likely to focus on personalized marketing strategies to boost CLV further. Overall, Cape Verde's e-commerce landscape shows promising growth potential in the coming years.