In 2026, Canadian marketers report an average video engagement rate of 4.8%, reflecting increased consumer interaction with video content across platforms. The average view duration of 2 minutes 45 seconds highlights consumers' preference for concise yet compelling videos. With a significant CAD 1.2 billion spent on video advertising annually, businesses continue to prioritize video as a core marketing channel to reach their audiences effectively.
Mobile devices dominate video consumption, with a mobile engagement rate of 6.2%, showing the importance of mobile-optimized content. The high adoption rate, with 78% of marketers utilizing video marketing strategies, indicates its effectiveness in building brand awareness and driving conversions. As video continues to evolve, Canadian companies are investing more in innovative formats to sustain engagement levels.