Canada's live streaming ecosystem continues to expand rapidly in 2026, with over 25 million users engaging daily for entertainment, education, and commerce. The average user now spends more than two hours daily on streaming platforms, reflecting a shift towards digital consumption and interactive content. Marketers increasingly leverage live video to connect authentically with Canadian audiences, with 78% adopting this trend to foster customer engagement and brand loyalty.
The video marketing industry in Canada is projected to spend nearly C$2.8 billion on digital campaigns in 2026, emphasizing the importance of live streams and short-form videos. Content creators and brands are producing 35% more live content compared to previous years, signaling a sustained growth trajectory. As technology advances, live streaming is becoming more accessible and integral to Canada's marketing landscape, driving innovation and consumer engagement.