In 2026, Canadian businesses see an average email open rate of 24.5%, reflecting improved targeting and personalization strategies. The click-through rate stands at 3.8%, indicating steady engagement with email content. Mobile email engagement remains high at 68%, underscoring the importance of mobile-optimized campaigns for Canadian marketers.
Despite competitive inboxes, email remains a vital channel with a 2.4% conversion rate, translating to significant sales and lead generation. The email list continues to grow at 7.2% annually, driven by increased digital adoption and marketing efforts across various sectors in Canada. Marketers should focus on personalization and mobile compatibility to maximize impact.