Canada's email user base continues to grow steadily, with an increase of 8.5% projected for 2026, reflecting higher digital engagement among consumers. Marketers are seeing a strong ROI of 45:1, highlighting the effectiveness of email campaigns in the Canadian market. The majority of email interactions are via mobile devices, accounting for 61%, which emphasizes the importance of mobile-optimized content.
Open rates remain moderate at 22.4%, but ongoing improvements in personalization and segmentation are expected to boost engagement further. As email remains a cost-effective marketing channel, Canadian businesses are investing more in targeted email strategies to reach their expanding audiences. The growth in email users also suggests increased opportunities for e-commerce and service providers to connect with consumers directly.