In 2026, Canada's digital ad viewability rate has increased to 78%, reflecting improvements in ad delivery and user engagement. The total digital ad spend has reached CAD 12.5 billion, demonstrating the country's growing digital economy. Mobile advertising continues to dominate, accounting for 65% of total ad expenditures, driven by increased smartphone usage and mobile commerce.
Programmatic advertising remains the primary method for ad buying, representing CAD 8.1 billion of the total spend. The average CTR of 1.8% indicates higher user interaction compared to previous years. These trends showcase Canada's evolving digital marketing landscape, emphasizing the importance of mobile and programmatic strategies for advertisers aiming to maximize reach and efficiency.