In Cameroon, email marketing continues to grow steadily, with an average open rate of 22.5% in 2026. This indicates increasing engagement among consumers, especially in urban centers where internet penetration is higher. Marketers are optimizing content to improve open rates, but challenges remain due to limited digital infrastructure in rural areas. Email remains a cost-effective channel for brands targeting local consumers and businesses alike.
The click-through rate of 4.8% suggests that recipients are engaging with content, though there's room for improvement. Subscription growth at 15.2% reflects expanding digital access and interest in online promotions. Businesses are sending an average of 3.2 emails weekly, focusing on personalized offers and localized content. Revenue per email remains modest at 0.35 USD, highlighting the need for more targeted campaigns to boost ROI.