In 2026, Cambodia's average video engagement rate stands at 4.8%, indicating growing but still moderate user interaction compared to global averages. Mobile devices dominate video consumption, accounting for 72%, emphasizing the importance of mobile-optimized content for brands. The average watch time of 2 minutes 15 seconds reflects increased viewer interest, yet suggests room for more engaging content to extend user retention.
Investment in video marketing has surged to approximately $35 million USD, supporting the rapid digital growth. With 84% of social media users regularly engaging with videos, businesses are capitalizing on this trend to enhance brand visibility. As digital penetration deepens, Cambodia's video marketing landscape is expected to become more competitive and innovative in the coming years.