In 2026, Cambodian web users spend an average of 3 minutes and 45 seconds per session, reflecting increased engagement driven by mobile device usage. The majority of traffic now comes via smartphones, accounting for 78%, which indicates a shift toward mobile-first digital strategies. Despite high mobile engagement, bounce rates remain at 52%, highlighting opportunities to improve content relevance and user experience to retain visitors longer and boost conversions.
Page views per session have risen slightly to 4.2 pages, suggesting users are exploring more content during each visit. Social media remains the dominant channel, generating 45% of traffic, emphasizing the importance of integrated digital marketing. As Cambodia's internet infrastructure improves, these metrics are expected to support local businesses’ online growth and user engagement strategies in 2026.