Cambodia’s affiliate marketing ecosystem is rapidly growing, with an estimated 25,000 active marketers in 2026. Mobile commerce has become dominant, accounting for 65% of affiliate-driven sales, thanks to increased smartphone penetration and affordable data plans. The average monthly income for affiliates remains modest at USD 150, but the overall digital advertising spend continues to surge, reflecting increased trust and engagement in online shopping.
Content strategies are evolving, with product review blogs leading the way. This trend indicates consumers’ reliance on peer reviews before making purchasing decisions. The rise in digital marketing investments demonstrates Cambodia’s expanding e-commerce sector, driven by a youthful population and improved internet infrastructure. As more brands recognize the value of affiliate partnerships, the industry’s growth is expected to accelerate further in the coming years.