Cambodia's digital advertising landscape continues to expand, with a viewability rate of 62% in 2026 indicating improved ad engagement. The surge in mobile device usage drives 78% of ad impressions, emphasizing the importance of mobile-optimized campaigns. Digital ad spend has reached USD 560 million, reflecting increased investment by local and international brands targeting Cambodia's growing internet user base.
Social media remains a dominant platform for advertisers, generating USD 210 million in revenue. The average click-through rate of 1.8% suggests moderate engagement levels, but opportunities exist to enhance ad relevance. As internet penetration deepens, Cambodia's digital marketing sector is poised for further growth, driven by increased smartphone adoption and evolving consumer behaviors.