In 2026, Bulgaria has seen substantial growth in Wix users, reaching 1.2 million, reflecting increased digital adoption among individuals and small businesses. The platform's ease of use and local language support have driven many entrepreneurs to establish their online presence. The rise in e-commerce websites, now totaling 65,000, indicates a shift towards online sales and digital entrepreneurship in the country.
Monthly website visitors per Bulgarian Wix site average 15,000, showcasing active engagement and a thriving online economy. The estimated digital revenue of 120 million BGN underscores the expanding digital marketplace and Bulgaria’s commitment to digital transformation. This growth aligns with Bulgaria’s broader efforts to embrace digital tools for economic development and competitiveness.