35%
Voice Search Penetration
Percentage of Bulgarian internet users utilizing voice search in 2026
Google Assistant (60%), Siri (25%), Alexa (10%)
Popular Voice Assistants
Most used voice assistants in Bulgaria in 2026
Google (92%), Bing (5%), Yandex (2%)
Search Engine Market Share
Dominance of Google as the primary search engine in Bulgaria
150 queries/month
Average Voice Search Queries per User
Average number of voice searches per Bulgarian user monthly in 2026
€1.2 billion (~$1.3 billion)
E-commerce Voice Transactions
Value of online purchases made via voice commands in Bulgaria in 2026
In 2026, Bulgaria has seen a significant rise in voice search adoption, with over a third of internet users engaging with voice assistants. Google remains the dominant platform, reflecting its strong market presence and integration with local services. The increase in voice-enabled e-commerce transactions indicates growing consumer trust and convenience, transforming online shopping habits.
The widespread use of voice search is influencing local businesses to optimize their content for voice queries. As users seek quick answers, brands focusing on voice-friendly SEO can gain competitive advantages. The trend also suggests a shift towards more natural language search patterns, impacting digital marketing strategies across Bulgaria.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.