Bulgaria's digital economy continues to expand, with increased investment in user research to understand consumer preferences better. The average research budget of 150,000 BGN reflects a strategic focus on enhancing user experiences, especially in e-commerce and fintech sectors. The rising conversion rate to 3.8% indicates more effective marketing and website optimization efforts, driven by targeted UX improvements.
Mobile engagement remains dominant, with 65% of users interacting primarily through mobile devices. Companies are dedicating approximately 200,000 BGN annually to UX improvements, emphasizing seamless, user-centric designs. With 120 active research projects, Bulgaria’s digital market is becoming more sophisticated, aligning product offerings with local user needs and preferences for sustained growth.