Bulgaria's affiliate marketing sector has experienced steady growth, with approximately 45,000 active marketers in 2026. The top networks now generate over 120 million USD annually, reflecting increased digital engagement and e-commerce expansion. Commission rates remain competitive at around 12%, incentivizing affiliates to promote various local and international brands. Digital advertising budgets have also increased, reaching 85 million USD, supporting the sector's development.
The surge in e-commerce sales via affiliate channels, totaling around 210 million USD, underscores Bulgaria's digital transformation. SMEs and global brands are leveraging affiliate marketing to reach consumers efficiently. The country’s growing digital infrastructure, coupled with favorable economic conditions, positions Bulgaria as a key player in Eastern Europe's affiliate marketing landscape, promising further expansion in the coming years.