€550 million
Total Social Commerce Revenue
Bulgaria's social commerce revenue in 2026
45%
Social Commerce User Penetration
Percentage of internet users engaging in social commerce
€120
Average Transaction Value
Average amount spent per transaction in social commerce
2.2 million
Number of Active Social Shoppers
Number of social commerce consumers in Bulgaria
8.5%
Social Commerce Conversion Rate
Percentage of social media visitors making a purchase
Bulgaria's social commerce sector is experiencing rapid growth in 2026, with revenue reaching €550 million. The increasing adoption of social media platforms and improved payment solutions have contributed to higher sales. Nearly half of the online population now participates in social shopping, reflecting a shift towards more interactive and personalized shopping experiences driven by local brands and international retailers.
The average transaction value has risen to €120, indicating consumers' confidence in social commerce platforms. With over 2.2 million active social shoppers, Bulgaria's market is becoming more competitive and mature. The conversion rate of 8.5% suggests effective marketing strategies and a strong trust in social media as a shopping channel. This trend is expected to continue as digital engagement deepens across the country.
Frequently Asked Questions
What social media platforms dominate Bulgaria's social commerce market?
Facebook, Instagram, and TikTok are the leading platforms for social commerce in Bulgaria, driven by their large user bases and integrated shopping features.
How has social commerce impacted traditional retail in Bulgaria?
Social commerce has led to increased competition for traditional retail, encouraging brick-and-mortar stores to adopt digital strategies and integrate online sales channels.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.