Social Commerce Statistics in Bulgaria (2026)

Bulgaria's social commerce sector has experienced significant growth, with an 8.5% conversion rate indicating increased trust and ease of purchase on social media. The average order value of €45 reflects consumers' growing willingness to spend more during online shopping sessions, especially via mobile devices, which account for 73% of transactions.

This upward trend highlights Bulgaria's expanding digital economy and the importance of social platforms like Instagram for digital marketing. Businesses are leveraging targeted ads and influencer collaborations to boost sales, with a projected increase in social commerce users reaching 2.3 million in 2026, signaling a mature and competitive market.