Bulgaria's mobile market continues to expand rapidly, with a 92% penetration rate in 2026, indicating widespread access to mobile devices. SMS marketing remains highly effective, reaching 78% of mobile users, with open rates soaring to 94%. This demonstrates the effectiveness of SMS as a direct communication channel for Bulgarian businesses, especially in retail and service sectors, where immediate engagement is crucial.
The conversion rate of 12.5% underscores the high responsiveness of Bulgarian consumers to SMS campaigns. Marketers are increasingly leveraging personalized messages, resulting in an average revenue of €3,200 per campaign. As digital literacy and mobile device adoption grow, Bulgarian companies are expected to allocate more budget to SMS marketing to maximize ROI in their digital strategies.