Bulgaria has seen substantial growth in Shopify store numbers, reaching approximately 45,000 active stores in 2026. The average store attracts around 2,800 visitors monthly, reflecting increased consumer engagement. The total e-commerce revenue from local Shopify businesses has surged to over €1.85 billion, indicating a thriving digital retail sector aligned with EU trends. This growth underscores Bulgaria's expanding online economy and digital infrastructure investments.
Most Bulgarian online stores utilize Shopify, holding 75% of the CMS market share, with WooCommerce and Wix also present. Website performance remains strong, with load times averaging 3.2 seconds, ensuring a good user experience. The rise in digital store presence highlights Bulgaria's increasing adoption of e-commerce tools, driven by improved internet access and shifting consumer behaviors toward online shopping in 2026.