In 2026, Bulgaria's search ad revenue is projected to reach 250 million euros, reflecting continued growth in digital marketing investments. Google dominates the market with a 67% share, emphasizing its central role in Bulgarian online advertising.
The average CPC remains affordable at 0.15 euros, encouraging businesses to increase their digital ad budgets. With over 4.3 million search engine users, Bulgaria's online advertising landscape is poised for further expansion, driven by growing internet penetration and digital literacy.