Pinterest Shopping & Social Commerce Statistics in Bulgaria (2026)

In 2026, Bulgaria boasts nearly 2.8 million active Pinterest users, reflecting growing digital engagement and social commerce adoption. Users increasingly turn to Pinterest for inspiration and direct shopping, with an average monthly spend of €45, signifying a significant shift towards social-driven retail. The market value of social commerce via Pinterest is estimated at €150 million, illustrating strong consumer interest and vendor participation.

Bulgarian consumers are highly engaged with categories like home decor, fashion, and beauty products on Pinterest, driving the social shopping ecosystem. Nearly 38% of users have made purchases directly through the platform, indicating a mature social commerce environment. Businesses leveraging Pinterest for e-commerce are likely to benefit from this trend, as social media influences purchase decisions more than traditional advertising.