Mobile Gaming Ad Revenue Statistics in Bulgaria (2026)

Bulgaria's mobile gaming ad revenue is forecasted to reach €150 million in 2026, reflecting increasing digital engagement and advertising investments. The mobile gaming market accounts for 35% of the country's digital ad spend, driven by a growing user base and expanding smartphone penetration. Average revenue per user is expected to be €18 annually, indicating a healthy monetization trend amidst rising mobile usage.

The number of mobile gamers in Bulgaria is projected at 2.5 million in 2026, supporting robust advertising opportunities for brands targeting younger and tech-savvy audiences. Mobile advertising expenditure is growing at 12% annually, emphasizing the sector's importance in Bulgaria's digital economy. These trends highlight Bulgaria's rising digital maturity and the strategic shift toward mobile-first marketing approaches.