Bulgaria's SaaS industry is experiencing rapid expansion, with a projected market value of 1.2 billion USD in 2026. The number of providers has increased significantly, reflecting a robust digital ecosystem. Businesses are increasingly adopting cloud solutions, with a penetration rate nearing 78%, driven by cost efficiency and scalability benefits.
The growth is further fueled by low-code platforms, with 62% of companies leveraging them to accelerate digital transformation. This trend highlights Bulgaria's shift towards more agile, accessible software solutions, supporting startups and SMEs in competitive markets. Continued investment in digital infrastructure is expected to sustain this upward trajectory.