Bulgaria's content marketing landscape in 2026 shows a steady increase in engagement, with an average rate of 4.8%, driven by rising social media activity and digital consumption. The majority of Bulgarian internet users favor video content, with 72% consuming videos regularly, indicating a shift towards visual storytelling to attract audiences. Investment in content marketing has grown to approximately €120 million, reflecting the country's expanding digital economy.
Social media remains a dominant platform for Bulgarian marketers, with 3.9 million users actively engaging on various channels. Mobile content consumption accounts for 68%, emphasizing the importance of mobile-optimized campaigns. Businesses are increasingly leveraging local social platforms and video content to enhance brand visibility and customer interaction, solidifying Bulgaria's position in regional digital marketing efforts.