Influencer Fraud Rate Statistics in Bulgaria (2026)

Bulgaria's influencer marketing sector has grown significantly by 2026, with over 45,000 active influencers contributing to a market value of €150 million. Despite this growth, the influencer fraud rate remains a concern at 12.5%, indicating a notable presence of fake followers and engagement boosting schemes. Brands are increasingly adopting fraud detection tools to ensure marketing ROI and authenticity.

The average engagement rate for Bulgarian influencers stands at 3.8%, reflecting moderate audience interaction levels. As digital penetration deepens, advertisers are focusing on micro and nano influencers to maximize engagement and authenticity. The rising ad spend underscores Bulgaria’s expanding digital economy and the importance of credible influencer partnerships for brand growth.