Bulgaria's generative AI market is expected to reach €250 million by 2026, driven by increased investments and technological adoption among local startups and enterprises. The number of AI startups has grown to 85, reflecting a vibrant innovation ecosystem expanding into various sectors such as finance, healthcare, and manufacturing. The AI workforce has expanded significantly, now totaling approximately 12,500 professionals, indicating strong talent development and education in AI disciplines.
Approximately 38% of Bulgarian businesses are expected to incorporate generative AI tools by 2026, enhancing productivity and customer engagement. The government has dedicated €45 million to AI initiatives, fostering infrastructure improvements and research collaborations. Bulgaria's strategic focus on AI innovation aims to boost economic growth, digital transformation, and positioning as a regional AI hub in Eastern Europe.