Bulgaria's email unsubscribe rate of 1.8% in 2026 indicates a relatively engaged audience, reflecting improved targeting and personalization strategies. With over 3.2 million active email subscribers, businesses are investing heavily in email marketing to reach their audiences effectively. The open rate of 24.5% shows steady engagement, while the click-through rate of 5.2% demonstrates meaningful interaction with content.
The consistent email campaign frequency of 3.5 emails per subscriber per month suggests that marketers are balancing outreach without overwhelming recipients. As digital literacy and online activity grow in Bulgaria, these metrics highlight a mature email marketing landscape that emphasizes quality content and relevance to maintain low unsubscribe rates and high engagement levels.