2.9%
Average Email Click-Through Rate
Bulgaria's email CTR is expected to reach 2.9% in 2026, indicating steady growth in digital engagement.
€45 million
Email Marketing Budget
Businesses in Bulgaria are projected to allocate €45 million (~$50 million USD) for email marketing in 2026.
18.5%
Average Email Open Rate
The open rate for Bulgaria's emails is forecasted at 18.5%, reflecting improving content relevance.
78%
Mobile Email Access
Most Bulgarians access emails via mobile devices, with 78% on smartphones in 2026.
12.4%
Email List Growth Rate
The email subscriber base in Bulgaria is projected to grow by 12.4% annually, reaching around 4.2 million users.
Bulgaria's email marketing landscape shows promising growth with a projected CTR of 2.9% in 2026, up from previous years. Increased mobile access and personalized content are key drivers of higher engagement, while the expanding digital economy supports larger marketing budgets. As businesses refine their email strategies, they can expect better conversion rates and stronger customer relationships.
The rise in email list size and improved open rates indicate a maturing market in Bulgaria. Companies are investing more in targeted campaigns, leveraging data to optimize delivery times and content. With mobile usage dominating, mobile-friendly email designs will continue to be crucial for maximizing reach and effectiveness in Bulgaria's digital marketing efforts.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.