E-commerce Personalization Statistics in Bulgaria (2026)

By 2026, Bulgaria's e-commerce sector is expected to generate approximately 3.2 billion Bulgarian Lev, reflecting rapid growth driven by increased digital adoption and personalized shopping experiences. The widespread use of product recommendations enhances consumer engagement, with nearly 68% of online stores implementing tailored suggestions to boost sales. Mobile commerce continues to dominate, accounting for over 72% of transactions, emphasizing the importance of mobile-friendly personalization strategies.

Customer satisfaction with personalized services is projected to reach an average score of 82 out of 100, indicating strong consumer approval. As Bulgarian consumers become more accustomed to tailored experiences, e-commerce platforms will likely invest more in AI-driven personalization tools. This trend will further improve conversion rates, currently estimated at 4.5%, and foster long-term loyalty in Bulgaria's evolving digital economy.