1.2 million
Total Domain Registrations
Bulgaria's domain registrations have increased by 12% since 2025, reflecting growing digital adoption.
3,500 transactions
Premium Domain Sales
Premium domain sales in Bulgaria reached 3,500 in 2026, with an average sale price of 2,500 BGN (~$1,400 USD).
€150 million (~$165 million USD)
Hosting Market Revenue
Bulgaria's hosting market revenue continues to grow, driven by SMBs and startups expanding their online presence.
45,000
Domains Resold in Aftermarket
The domain aftermarket saw approximately 45,000 domains resold in 2026, indicating a vibrant secondary market.
30 BGN (~$17 USD)
Average Cost of Domain Renewal
The average renewal cost for a domain remains stable, making Bulgaria an affordable market for domain owners.
Bulgaria's domain aftermarket has experienced significant growth in 2026, with increasing demand for premium domains and resales. The expansion of local businesses into the digital space has driven a more vibrant online market, reflected in rising registration and resale numbers. The hosting sector also shows resilience, with revenue streams strengthening as SMBs seek reliable hosting solutions to support their digital operations.
The digital infrastructure in Bulgaria continues to improve, supported by government initiatives and increased foreign investments. As domain prices remain affordable, more entrepreneurs and startups are establishing their online presence. Market dynamics indicate a healthy environment for domain trading and hosting services, positioning Bulgaria as a competitive player in the regional digital economy.
Frequently Asked Questions
What is the outlook for Bulgaria's domain aftermarket in 2026?
The market is expected to grow steadily, driven by rising digital adoption, with more premium domain sales and increased reseller activity.
How affordable are domain renewals in Bulgaria compared to other European countries?
Domain renewal costs remain among the lowest in Europe, averaging around 30 BGN (~$17 USD), making Bulgaria an attractive market for domain owners.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.