SEO Statistics in Bulgaria (2026)

In 2026, Bulgaria has seen a significant improvement in Core Web Vitals pass rates, with 78% of websites meeting the standards, reflecting enhanced digital infrastructure and focus on user experience. The average website load time has decreased to 3.2 seconds, indicating faster performance and better engagement metrics. Mobile optimization scores are also rising, showing that Bulgarian websites prioritize mobile responsiveness to attract local and international audiences.

Organic search traffic continues to grow at 15%, driven by improved SEO practices and increased digital marketing investments. Despite these advancements, bounce rates remain around 42%, highlighting opportunities for further content optimization and user retention strategies. Overall, Bulgaria's digital landscape is becoming more competitive, with businesses investing in technical SEO and user experience to stay ahead in 2026.