Bulgaria's CMS and website builder market is projected to reach €120 million in 2026, reflecting steady growth driven by small and medium enterprises expanding their online presence. The adoption of WordPress remains dominant, holding about 65% of the market share, supported by affordable customization options and local developer support. Local businesses increasingly prefer website builders costing around €15 per month, facilitating easier online expansion.
The number of websites utilizing CMS solutions is expected to hit 1.2 million by 2026, indicating widespread digitalization. The annual growth rate of 12% suggests a robust digital environment, with small businesses leading the adoption. Bulgaria's digital infrastructure improvements and rising e-commerce trends are likely to further boost CMS usage, fostering a more competitive and innovative web development landscape.