Bulgaria's affiliate marketing sector continues to expand rapidly in 2026, with a significant 35% of online traffic now originating from affiliate channels. The country's digital ad spend has grown to €120 million, reflecting increased investment by businesses targeting digital-savvy consumers. Affiliate revenues are projected to reach €42 million, driven by a rise in both local and international affiliate networks operating within Bulgaria.
The mobile-first approach dominates Bulgarian affiliate traffic, accounting for 68%, indicating high smartphone penetration and digital engagement. The active affiliate community has grown to over 15,000 professionals, highlighting Bulgaria's emerging role as a digital marketing hub in Eastern Europe. This growth aligns with increased e-commerce activity and the country's ongoing digital transformation efforts.