Affiliate Marketing Statistics in Bulgaria (2026)

Bulgaria's affiliate marketing industry has experienced significant growth in 2026, with spending reaching approximately 120 million USD. The sector now accounts for around 18% of the country's digital advertising budget, reflecting increased digital adoption and e-commerce activity. The increase in active affiliates, totaling about 15,000, indicates a thriving community driven by competitive commission rates averaging 12%. Retail, travel, and finance remain dominant sectors, leveraging affiliate partnerships for customer acquisition.

This upward trend showcases Bulgaria's expanding digital economy and the importance of affiliate marketing as a cost-effective strategy for brands. The country's young, tech-savvy population and improved internet infrastructure have facilitated this growth. Businesses are increasingly investing in performance-based marketing channels, which are proving highly efficient. As Bulgaria continues digital transformation, affiliate marketing will likely remain a key driver for online sales and brand visibility in 2026.