In Bulgaria, affiliate marketing continues to demonstrate strong ROI, with an average of 150% in 2026. The sector has seen significant growth, driven by increased digital adoption and e-commerce expansion, which encourages more businesses to leverage affiliate channels. The average monthly earnings of €2,500 per marketer reflect the increased profitability and maturity of the Bulgarian affiliate ecosystem.
The growing number of 45,000 active affiliate marketers underscores Bulgaria's expanding digital economy. The 4.8% conversion rate indicates effective targeting and campaign strategies. With €120 million spent on affiliate advertising, Bulgaria is positioning itself as a competitive player in Eastern Europe's digital marketing landscape, attracting both local and international brands seeking high ROI opportunities.