By 2026, Bulgaria's affiliate marketing sector has grown significantly, with an average commission rate of 15.2%. The industry now generates around €120 million annually, reflecting increased digital engagement and e-commerce expansion. The active affiliate community of 25,000 marketers is driving more targeted campaigns, leveraging Bulgaria's rising internet penetration and mobile usage.
Digital advertising via affiliate channels accounts for roughly €45 million, showing robust investment in online growth. The average conversion rate of 4.8% indicates effective targeting and marketing strategies. As Bulgaria continues its digital transformation, affiliate marketing is expected to become an even more vital component of its e-commerce ecosystem, fostering local business growth and consumer choice.