In 2026, Brunei's video engagement rate stands at approximately 8.5%, indicating a steady increase in user interaction with digital video content. The rising trend reflects the country's growing digital infrastructure and increased smartphone penetration, which enhances content consumption. Marketing efforts are increasingly relying on video formats, with a significant portion of advertising budgets allocated to digital video strategies.
Total spending on video marketing is projected to reach BND 45 million, driven by local businesses and multinational companies targeting digital-savvy consumers. The average watch time per user exceeds six minutes, showcasing heightened interest and engagement. Marketers are focusing on optimizing video content to improve conversion rates, which are expected to approach nearly 4% as content becomes more personalized and interactive.