Brunei's affiliate marketing sector is experiencing rapid growth, with revenues reaching an estimated 45 million BND in 2026. The increasing number of active marketers, now over 12,500, reflects heightened digital engagement and consumer trust. The average commission rate of 7.5% indicates healthy earnings potential for affiliates, supported by expanded online shopping and e-commerce platforms.
Digital advertising expenditure in Brunei has surged to approximately 33 million USD, emphasizing the country's commitment to digital transformation. Nearly 38% of local businesses now leverage affiliate marketing strategies to boost sales and brand visibility. This trend highlights Brunei's evolving digital economy and the rising importance of affiliate channels in its marketing mix.