Brazil's video engagement rate has increased to an average of 7.8% in 2026, driven by mobile-first content consumption and popular social platforms like TikTok and YouTube. Consumers spend over 16.5 hours monthly watching videos, reflecting deep engagement with digital media. Marketers are channeling approximately BRL 4.2 billion into video advertising, emphasizing the importance of visual content in their strategies.
The high level of user-generated content, accounting for 65% of total videos, showcases Brazil’s vibrant digital community. This trend boosts authentic engagement and provides brands with opportunities for influencer collaborations and native advertising. Overall, Brazil's digital video landscape is thriving, with increasing consumption and advertising investments shaping a dynamic marketing environment.