Live Streaming Growth and Video Marketing Statistics in Brazil (2026)

Brazil's live streaming ecosystem is booming, with nearly 78 million viewers engaging daily, reflecting increased digital adoption. The average user spends over two hours daily on streaming platforms, indicating deepening content consumption habits. Businesses are rapidly integrating live streaming into their marketing strategies, with 65% now utilizing this medium to reach audiences directly, boosting engagement and sales.

The content creation landscape is also expanding, with a 22% growth in live streamers over the past year. Video marketing expenditures are projected to reach USD 450 million, emphasizing the sector's financial importance. This trend underscores Brazil’s shift toward digital-first marketing and the increasing influence of live video content in consumer decision-making processes.