25%
Email Open Rate
Average percentage of emails opened in Botswana in 2026
4.8%
Email Click-Through Rate
Average percentage of recipients clicking links in emails
12%
Email Subscription Growth
Annual growth rate of email subscribers in Botswana
78%
Mobile Email Access Rate
Percentage of emails accessed via mobile devices in 2026
2 minutes 15 seconds
Average Email Engagement Time
Average time users spend reading marketing emails
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.